"I'm afraid what this says is that the future of newspapers depends more on people who care about profit than (journalism's) community responsibility," said Naughton, who retired in 2003 as president of the Poynter Institute, the school for journalists that owns the St. Petersburg Times.
Another revelation:
"I wish there were an identifiable and strong correlation between quality journalism - and newspaper sales," Knight Ridder spokesman Polk Laffoon IV said in the report. "It isn't . . . that simple."
Step 1: Aqcuire newspaper
Step 2:
Step 3: Profit
Dumbasses.
UPDATE: What the hell kind of name is Polk Laffoon IV anyway?
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