Wow. I didn't expect this, though I chose a tad off the wall name especially for this reason:
My site is the #1 hit on Google for both half pica and pica distance search queries.
Pretty neat. If I do say so myself.
Now, how likely is it that someone's actually going to search for picas?
UPDATE: To burst my own meager bubble. I checked the search for "pica" and my blog is page 24. So, still a ways to go. Apparently, PICA is also an eating disorder.